Marketing

Effective marketing, crucial to successful commercialization, can be particularly challenging in emerging markets. Raifarm expertise can make all the difference.

Effective promotion demands the seamless execution of a clear and coherent marketing strategy, often in the face of multiple parties, muddled decision-making processes, limited finance, complex regulations, and numerous other obstacles.

Raifarm’s experience and expertise can overcome all these obstacles and make it happen.

We can handle programs on any scale, from stand-alone events to full-scale promotional campaigns. We investigate the market, identify key decision makers and influencers, and develop key positioning messages targeted to relevant parties. We are the interface between our clients, decision makers, opinion leaders, patients and patient organizations, the broader healthcare community and the general public, coordinating a clear and effective communication and information exchange process that keeps all parties ‘in the loop’, with full access to product information: applications, safety and efficacy profiles, and competitive advantages.

We have extensive experience in PR, enabling us to successfully plan and execute even the most challenging and complex campaigns aimed at the broadest target audiences. We raise awareness on diseases, their treatments, and relevant public welfare issues.

We also conduct effective lobbying campaigns for our clients, capitalizing on our deep knowledge of every aspect of healthcare on federal and regional levels: relevant legislation and legislatures, funding sources and industry trends, as well as on our external expertise and excellent connections with decision-makers at every level. We help companies define their long-term goals and align their strategy accordingly. We organize meetings between our clients and state agencies, NGOs and healthcare officials. Such efforts help improve dialog between our clients and key decision-makers, improving their position in key local markets.

Our marketing services include:

  • Full-scale marketing campaigns. Comprehensive campaigns targeted at multiple parties promoting anything from a product to a large portfolio
     
  • Stand-alone events. Including advisory boards for specific products, scientific symposia at relevant events, launch conferences, educational campaigns and training initiatives
     
  • PR support. Including features in trade and general press, involvement of opinion leaders, and targeted communications to patients and civil advocacy groups
     
  • Lobbying. Events at high-profile governmental bodies including both houses of Parliament and the Ministry of Health for specific conditions and products; educational campaigns for authorities, and contacts with decision-makers