Peter Drucker, one of the world’s most influential management gurus, wrote that "there are only two value-added activities, innovation and marketing". Pharmaceutical and biotechnological companies realize that, after developing an innovative product, they must market it. Emerging markets are generally not easy to navigate. Helping relevant audiences understand why and how to use a product is all the more important and challenging.

Raifarm is ready to help its clients connect with the appropriate groups – key opinion leaders, doctors, government officials, and consumers. We help our clients by organizing conferences for select practitioners, conducting advisory boards for a product, and helping prepare marketing presentations and brochures.

Our expertise and professionalism allow us to do a variety of things with the highest of quality. While no two marketing campaigns are the same, our clients rest assured that we do everything possible to conduct effective campaigns in the best of their interests.

Raifarm’s marketing campaigns involve educational and lobbying efforts. We educate relevant parties on the product’s benefits, and show how and why purchasing the product is crucial. Initially, we engage in discussions with appropriate groups to develop a key message and position the product. Then we communicate product benefits to relevant constituencies, consistently and clearly, until they know what the product is, how to use it, and why they should recommend or use it. We lobby the product to important players, and encourage them to purchase it. Many factors come to play in generating product awareness and appeal, but we believe that a coherent strategy and dedicated execution go a long way toward ensuring a successful marketing campaign.

We believe our marketing is highly effective because we use our intimate knowledge of the market, and excellent contacts with opinion leaders and government officials. We know what is important for them, and we are able to adjust key messages to ensure that their needs are satisfied. Raifarm’s highly professional employees, with decades of combined experience in pharma marketing across a variety of products and therapeutic areas, are capable of delivering the superior marketing results.

“I am absolutely confident that our companies will have an excellent working relationship
and that together we will succeed in the Russia pharmaceutical marketplace.”
CEO General Manager, top-10 global pharma company