Marketing, while clearly important for successful product commercialization, can be challenging in emerging markets. Multiple parties involved, unclear decision making process, limited financial resources, and many other factors make marketing function very complex. Effective promotion of a single product or of a drug portfolio requires both clear and comprehensive marketing strategy as well as its seamless execution.

Raifarm specializes in organizing individual marketing events as well as full-scale promotional campaigns. We diligently investigate the market, identify key decision makers and influencers, and carefully develop key positioning messages that will be communicated to all relevant parties. Raifarm acts as an intermediary between our clients, decision makers, opinion leaders, patients, and medical community. We organize clear ongoing communications and make sure that all involved agents have full access to information on marketed product, its benefits and competitive advantages.

As a part of our marketing services, we conduct effective GR and PR campaigns. In these services we rely on our deep knowledge of healthcare on federal and regional levels, relevant legislature, different sources of funding, industry trends and dynamics, as well as on our strong ties with decision makers and influencers across multiple regions in countries of presence.

In government relations area we help companies to define their long-term goals on emerging markets and to align their strategy with these goals. We also closely follow all political and economic developments, legislation changes, key state initiatives and healthcare trends (government funding, new players, changes in reimbursement and standards of treatment, others). Considering these developments we organize effective meetings of our clients with state agencies, non-profit organizations (including professional ones), and healthcare officials. Our GR activities result in an effective dialog between Raifarm clients and industry decision makers leading to companies’ stronger position on the market. Our PR services are targeted at broader healthcare community, patients, and general public. We help to create general awareness for specific disease, available treatment, and relevant public welfare.

Our marketing services include:

• Events at Federal Council, State Duma and other high-profile governmental bodies for specific conditions and products

• Advisory Boards for specific products
• Scientific symposia at relevant congresses and conferences
• Stand-alone events in countries where we operate and abroad, e.g. launch conferences
• GR support
• PR support
• Support of publication campaigns
• Development and conduct of educational programs and trainings